Business development insights and marketing strategy advice from the founders of one of the UK's most innovative brands, Innocent:
RICH REED: ...it's the eternal difficult balance. You know, how much are you to give over to work, how much do you give to life? I think in many ways the tools that we all have now as business people almost make it worse at one level because you're Blackberry will be on 24 hours a day, seven days a week. And is it good that I'm answering emails on a Sunday morning or not? I actually don't know. I love the fact that I can work periodically, but I don't like the fact that it now seems that work is almost like a constant thing rather than a five day a week thing. The reality is that you've got to find a job that resonates with you because if it's a crap job doing it even five days a week is not going to make you happy. So, first of all, something that actually plays to your strengths. Something that you care about, something that you're passionate about. Secondly, I think it is worth setting yourself some standard things. Say I'm not going to work past that period. I'm going to stop then. I'm going to keep that day completely free. Switch off the phones, stick it in drawer. Go out to the country side. Just, at the end of the day is our most precious resource but we are in control of it. So it is about making the choice, so far, no further. Today is not a work day.
...One of the things that we struggle with at Innocent is the work-life balance because people here are very committed, work really hard. And it does start seeping out into you personal life. And it's a tough one, because of course we want people to really contribute to business. We've got to make sure people have a a holistic approach to life as well. our view is, set yourself some goals and some standards. Say I'm going to leave the office at this point come what may. I'm going to say today is not a work day, switch off the mobile phone and get out into the country side.
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