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Ecademy founder Penny Power, who recently wrote Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business, recommends a digital marketing strategy that covers all platforms:

When business people started to look at how can we leverage the Internet, it was all about e-commerce. It was very exciting about having a website. And being found on Google became the most important thing. And everybody was looking for search engine optimization that would get them high up on Google.

But actually, when you google something, when you're looking for something, what it takes you to, normally, is social networks or social media sites, where the conversations that you're wanting to be part of are taking place.

So you need to think now much broader than just being get found on Google. You need to think about how are you being found inside the social networks? How are you being found inside Twitter? What conversations do you want to part of? So if you went into a room of people that were having conversations, and you were in a room of a hundred conversations taking place, and with Twitter, you can almost hear all those ten or twenty or a hundred conversations going on and watch them, what conversations do you want to be a part of so that you're found inside those relevant conversations? So if people are talking about holidays, how can you make sure that you're talking about what you do around the holiday industry? Or property, or finance, or marketing. What conversation do you want to be a part of? And find ways of finding those conversations and being part of that conversation. So Get Found is about being found everywhere all the time, 24-by-7. Be around everywhere, so that people can have that conversation with you at the right time at the right place for them.

 

 

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