New entrepreneurs often struggle to get the start up finance necessary for the realisation of their brilliant business idea. Volumes and volumes have been written about where to go and what to say to access finance from venture capitalists, banks, and other traditional sources of capital.
According to business guru and Wealth Dynamics founder Roger Hamilton, however, entrepreneurs who struggle to fund their business development should stop begging and revisit their original business idea. After all, if the market won’t fund it, then will customers buy it?
Speaking on his regular weekly business TV show on top business TV network yourBusinessChannel, Hamilton expands on this idea.
Too many entrepreneurs are impatient when they enter business, he says. They believe they have a winning business idea, and they want instant business development. As a consequence, they get very frustrated when the people in charge of start up funds do not agree with them and immediately make business development finance available.
In fact, says Hamilton, this is a great opportunity for the entrepreneur to look again at their business idea or product. If no one in the market is willing to fund your business idea, then maybe there’s a very good reason. Hamilton goes on to give a practical example of how business development can be funded from alternate sources, so long as the entrepreneur can convince the key players in the market of the worth of the business idea.
In Hamilton’s example, he explains the start up and business development of a publication in which he was directly involved. In that case, he was able to go to his prospective suppliers and customers directly, and persuade them to commit to his business idea and venture in advance. Hamilton explains how it was done in this business TV show.
His business TV shows appear every week on yourBusinessChannel.
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